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Merck
Sharp & Dohme (MSD) licenses BrandMap® 7.2 for 13 offices
Merck Sharpe
and Dohme (MSD) has licensed 13 network installations for
its offices in the Asia Pacific region. BrandMap is
being used increasingly in the pharmaceutical industry to
map patient/customer/provider data. BrandMap produces
a graphical picture of the relationship between products and
key attributes. Pharmaceutical researchers and managers can
easily map perceived efficacy, side effects, ease of use,
rapidity, affordability, etc. to see how each product
performs on each attribute or image.
BrandMap 7.2 is
released.
We are now shipping the BrandMap 7.2
upgrade! If you have purchased BrandMap 7 on or after
October 1, 2008 or you have a maintenance contract then
there is no charge for this update.
Contact Sales for pricing and upgrade information!
NEW BRANDTREND® XL!
Now you can produce
BrandTrend® charts directly from Excel data!
The easiest
way to produce trend charts! Now, more
than ever, you need to know the impact of your
individual media and marketing efforts. Now you
can with BrandTrend XL, a break through in media and
marketing analysis. All you need is Excel, your
trend data, and BrandTrend XL. |