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Brand Profiler™

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Product Summary | Key Features   | Productivity  | Presentation   | Analysis  | Specifications

                      BrandProfiler price/order form in pdf format

Product Summary (The image below is an actual print ad produced entirely with BrandProfiler!)

Key Features

· Presentation quality, report ready, customizable charts in seconds.

· Point and click operation, fast computation and plotting, handles large tables.

· Fast high quality output to laser and color printers.

· Easy copy and paste into your word processing documents.

· Easy data entry—the data matrices (tables) can be entered by hand into the spreadsheet, imported from Quantum or other tab packages, pasted in from other applications.

· Brand and attribute labels are automatically applied. No need to re-enter them.

· Labels can be individually or globally edited, bolded, underlined, italicized, boxed, etc. Fonts, sizes and colors can be easily changed.

· Produces an annotated table of differences indicating maximums and minimums.

· Extensive context sensitive on-line help is always available.

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Productivity

Working within Excel, BrandProfiler provides for easy data access or entry, fast calculation and presentation of charts. Just highlight your data table (complete with labels) and BrandProfiler calculates the relevant statistics and produces fully automatically labeled, presentation ready charts. There is extensive flexibility provided both in terms of calculation options as well as in the graphical output.

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Presentation

BrandProfiler provides completely presentation ready output. (See the image above for the BrandMap advertisement which was produced entirely with BrandProfiler and Excel!) Excellent quality output is provided to laser and color printers.

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Analysis

BrandProfiler displays the relative strengths and weaknesses of brands on their attributes by mathematically determining the degree to which the brand standings differ from expectations.  The program automatically produces output of 1 chart per brand with bars for each attribute or 1 chart per attribute with bars for each brand.

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Specifications

Software Requirements

Runs from within Excel 5.0, 7.0, or 97 under Windows 95, 98 and NT. (and therefore requires Excel and Windows!)

Hardware Requirements

PC with  486DX, Pentium or compatible.

Capacities

BrandProfiler capacities are substantial, but not unlimited. The maximum number of columns varies by version of Excel:

Excel 5.0 = 79 or 80.

Excel 7.0 = 72

Excel 8 (Office97) = 186

Maximum rows are greater than 200 for all versions, however correspondence map rows are equal to maximum number of columns. Excel 5 & 7 have an overall limit of about 5500 cells (rows x columns). Matrices of this size for charting purposes are highly unusual, so BrandProfiler should be able to handle the majority of tabled data that anyone might reasonably want to chart.

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