BrandMap® is the choice of professional
researchers worldwide for user friendly, rapid analysis and production of presentation
ready biplots, correspondence, and mdpref maps directly from highlighted Excel tables. The
exclusive Brand Projector™ calculates and graphically displays the attribute
changes necessary for brand re-positioning to any point on a map. The quadrant chart
facility alone is saving users many hours of chart production time. Version 4.0 of
BrandMap® newly includes a new vector analysis mode which instantly charts brand
intersections on any attribute vector. BrandMap® operates with Excel and is
fully MSOffice compatible.
· Presentation quality, report ready,
customizable maps in seconds.
· Point and click operation, fast computation
and plotting, handles large matrices.
· Fast high quality output to laser and
color printers.
· Easy copy and paste into your word
processing documents (see examples!).
· Easy data entry—the data matrices
(tables) can be entered by hand into the spreadsheet, imported from Quantum or other tab
packages, pasted in from other applications.
· Brand and attribute labels are
automatically applied and located. No need to re-enter them.
· Labels can be individually or
globally edited, bolded, underlined, italicized, boxed, etc.
Fonts, sizes and colors can be easily changed.
· Clicking on a data point provides a visual
link to the appropriate label to aid in re-positioning labels.
· Clicking on a data point in analysis
mode on a vector chart instantly charts the brand intersections
on that attribute vector.
· Maps can be easily flipped or rotated
with just a click.
· Supporting statistics are reported—coordinates,
variance, correlations, inertias, ranks.
· All ‘data centering’ and factorization
options are provided.
· Supplemental rows/columns (passive data
points) are provided for correspondence maps, biplots, and mdpref maps.
· Any axes can be plotted, with
subsequent axes scaled in proportion to the first two.
· Vector lines can be optionally plotted
to the attribute data points.
· Extra text, circles, arrows, and other annotations
can be easily added to any map.
· Extensive context sensitive on-line help
is always available.
· Can directly map coordinates and labels
produced by other statistical procedures.
· Quadrant chart produces an
automatically labeled scatterplot of any 2 columns of numbers. Labels are placed to
not overlap data points or other labels.
 BrandMap provides major gains in productivity compared to
non-integrated approaches to producing perceptual maps and quadrant charts. Working within
Excel, BrandMap provides for easy data access or entry, fast calculation and presentation
of statistics, and rapid graphical production of maps and charts. Just highlight your data
table (complete with labels) and BrandMap calculates the relevant statistics and produces
fully automatically labeled, presentation ready perceptual maps. There is extensive
flexibility provided both in terms of statistical options as well as in the graphical
presentation.
BrandMap provides completely presentation ready output and
extensive flexibility in terms of fonts, annotations, flips, and rotations. (See the image
above for the BrandMap advertisement which was produced entirely with BrandMap and Excel!)
Excellent quality output is provided to laser and color printers. Also provided is an easy
to use procedure for copying your BrandMap into presentation packages such as PowerPoint.
Data point labels are automatically placed so as to not overlap and can be easily placed
manually as well. Also, clicking on a data point highlights its label! Extra text, arrows,
boxes, circles, etc. can be easily added.
The rapid, interactive nature of BrandMap makes it possible to take
several different looks at your data in a very short time. You can easily try different
mapping techniques or options and visually compare the maps of your data. Clicking on a
data point in analysis mode on a vector chart instantly charts the brand intersections on
that attribute vector. The exclusive
Brand Projector™ calculates and graphically displays the attribute changes necessary
for brand re-positioning to any point on a map. The Brand Projector™ object is just
moved via mouse to a point on the map. Clicking on the object allows you to select the
brand (column point) you would like to move there, and then a chart of attribute changes
is immediately generated.
Supplementary (or passive) rows and columns can
be plotted on correspondence maps, biplots, and mdpref maps.
- Software Requirements
- Note! Version 4.1 requires Excel 97 or 2000, Windows 95, 98,
NT or 2000.
- 4.0 Runs from within Excel 5.0, 7.0, or 97 under Windows 3.1,
3.11, 95, 98, NT & 2000.
- Hardware Requirements
- PC with 386DX, 486DX, Pentium or compatible.
- Capacities
- BrandMap capacities are substantial, but not
unlimited. The maximum number of columns varies by version of Excel:
- Excel 5.0 = 79 or 80.
- Excel 7.0 = 72
- Excel 8 (Office97) = 186
- Maximum rows are greater than 200 for all
versions, however correspondence map rows are equal to maximum number of columns. Excel 5
& 7 have an overall limit of about 5500 cells (rows x columns). Matrices of this size
for mapping purposes are highly unusual, so BrandMap should be able to handle the majority
of tabled data that anyone might reasonably want to map.
- Correspondence Analysis
- Supports supplemental (passive) rows and
columns, 4 different factorizations, Brand Projector™.
Statistics: produces inertias, coordinates, variance, and correlations.
- Biplots
- Supports supplemental (passive) rows and
columns, 3 different factorizations, all data centering and standardizing options, Brand
Projector™. Statistics: produces coordinates, variance, and correlations.
- Mdpref
- Supports supplemental (passive) rows and
columns, Brand Projector™. Statistics: produces coordinates,
variance, and correlations.
- Brand Projector™
- Calculates and graphically displays the attribute
changes necessary for brand re-positioning to any point on a map.
- Quadrant Charts
- Automatically applies non-interfering row labels
to data points displayed in an Excel scatterplot. A new updating feature in version 3.0
allows for easy generation of a series of identically formatted charts with different data
in each.
- Vector Overlay
- Applies attribute vectors from a correlation
matrix (brand x attribute) to brand data points from MDS or discriminant procedures.
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