Welcome to BrandMap 9!
BrandMap™ 9 is a program for producing perceptual maps and some other useful charts from tabled data. Earlier version of BrandMap were Excel add-ins. BrandMap 9 operates similarly to the earlier versions, but it has it’s own built in spreadsheet for importing, manipulating, and selecting the data to be analyzed. It can read in Excel files or data can be typed or pasted in. The data is then selected and an appropriate analysis or chart is selected. Each analysis of will consist of the original input TAB as well as other TABS generated by the program. All of the generated tabs of statistical output, perceptual maps, or other types of charts can be saved into a BrandMap analysis file. The analysis file can be subsequently re-opened with all of the original inter-activity remaining intact.
Copyright © 1994 - 2017 WRC Research Systems, Inc.
Still need help? Please
email
us with any questions
.